Why all the craze for alcopops?

OMG! What are companies thinking making an engery drink taste like fruit juice for our teens today that have alcohol in them. Our teens do not need something else to put into their bodies, they have enough trouble just fitting in todays world. I have two teenage son's and I hate the fact that they have to go to school everyday and deal with this crap. It is enough pressure to have to deal with smoking, sex and drugs now throw in energy drinks with alcohol in them and there you go!